Our Story Elemento | The Ancient Arts
Inspired by the Natural Elements: A Holistic Approach to the Hybrid Athlete Lifestyle
About Elemento Fitness
Elemento is the UK’s premier fitness coaching platform connecting certified personal trainers, wellness coaches, and fitness enthusiasts across 15+ disciplines. Founded on the philosophy of the four natural elements, Earth, Fire, Air, and Water, we’ve created a holistic fitness community where everyone can thrive.
Our Mission
We exist to make expert fitness coaching accessible to everyone while empowering personal trainers and wellness professionals to build sustainable coaching businesses. Whether you’re searching for a personal trainer in London, a yoga instructor, a boxing coach, or a Pilates expert, Elemento connects you with verified fitness professionals who deliver real results.
What Makes Us Different
Unlike traditional gym memberships or generic fitness apps, Elemento offers personalised training experiences guided by the ancient wisdom of the four elements:
Each element reflects a philosophy that speaks to how we train and how we live:
- Earth – for grounded strength and foundation: weightlifting, CrossFit, calisthenics, and rock climbing
- Fire – for intensity, courage, and discipline: combat sports, striking, grappling, and self-defence
- Air – for breath, balance, and recovery: yoga, Pilates, and sports therapy
- Water – for flow, healing, and exploration: swimming, hydrotherapy, and scuba diving—a discipline that teaches control, breathwork, and a sense of discovery beneath the surface
Our Community
With over 1500 members across the UK, Elemento serves fitness seekers looking for expert guidance, certified coaches building thriving businesses, and gym owners expanding their reach. We’re more than a booking platform; we’re a movement toward holistic wellness, sustainable fitness practices, and meaningful transformation.
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Meet Francesco: Founder of Elemento
From Karate Kid to Fitness Innovator
Francesco’s fitness journey began at age 4 in a karate dojo, sparking a lifelong passion for discipline, movement, and the mind-body connection. Over two decades, he explored and competed in boxing, kickboxing, weightlifting, and calisthenics—embodying the hybrid athlete lifestyle that blends strength, endurance, and mental resilience.
The Turning Point
As a personal trainer, Francesco helped clients from all backgrounds transform their lives through movement. But a personal family loss shifted his perspective entirely. He realised fitness wasn’t just about physical transformation, it was about preventing illness, promoting longevity, and creating lasting wellbeing.
That realisation became Elemento’s foundation.
Building Elemento: Purpose Meets Platform
Francesco created Elemento as more than a fitness marketplace—it’s a purpose-driven community inspired by ancient wisdom and the four natural elements. His vision combines his experience as a competitive athlete, certified personal trainer, and wellness advocate to create a holistic approach where physical, mental, and emotional health unite.
Francesco’s Philosophy
“True fitness goes beyond the physical. It’s about adaptability, mastery, and personal growth. Whether you’re an elite athlete or just beginning your journey, Elemento exists to reconnect you with movement, tradition, and the power of mastering both body and mind.”
Today
Francesco leads Elemento’s mission to make expert fitness coaching accessible across the UK while empowering fitness professionals to build meaningful, sustainable practices. He remains active in the fitness community, continues training across multiple disciplines, and personally mentors coaches joining the Elemento platform.
Whether you’re an athlete, a beginner, a coach, or someone simply looking to feel better in your body, Elemento’s mission is to reconnect you with movement, tradition, and the power of mastering both body and mind.
This is my story.
This is Elemento.
Francesco, Founder